7 edition of Advertising communications & promotion management found in the catalog.
Includes bibliographical references and indexes.
|Other titles||Advertising communications and promotion management|
|Statement||John R. Rossiter, Larry Percy.|
|Series||McGraw-Hill series in marketing|
|LC Classifications||HF5821 .R66 1997|
|The Physical Object|
|Pagination||xvi, 640 p. ;|
|Number of Pages||640|
|LC Control Number||96025413|
The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels. Mar 10, · Advertising and Promotion: An Integrated Marketing Communications Perspective, 11th Edition by George Belch and Michael Belch () Preview the textbook, purchase or get a FREE instructor-only desk freelancerscomic.com Edition:
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success.
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework.
It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study.
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applying knowledge to selected cases, problem sets, and writing research papers. May 12, · This definitive advertising and promotion management text is primarily aimed at undergraduates taking descriptive courses in advertising.
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